Can Mobile Marketing be your new BFF?

Believe the hype: Mobile marketing is on.

"Forty percent of all brands have already deployed text messaging campaigns, and 18 percent have deployed multimedia messaging (MMS) campaigns. Major brands are shifting significant marketing resources to marketing via mobile phones, according to an independent global survey from Airwide Solutions. By 2008, 89 percent of global brands will use text and multimedia messaging to reach their audience. Nearly one-third will spend in excess of 10 percent of marketing budets on this medium. In five years, over half of all global brands (52%) expect to spend between five and 25 percent of their total marketing budget on mobile marketing." -Mobilizing Companies, Activating Campaigns 1 to 1 Media, October 19, 2007

At DM Day on November 8, Richard Muller and Andrew Gregory will explain how mobile marketing is simple to describe but difficult to pull off successfully. Hear the issues, opportunities and case studies from the Toronto Maple Leafs, HSBC Celebration of Light and the Indianapolis 500. Seating is limited. Register today.