What is Conversion Rate Optimization? (And how can I win one?)
I'm glad you asked!
Imagine a store where 70 out of every 100 visitors walked out the door within the first 8 seconds of entering, without ever looking at a product.
Another 20 looked at a product in the store for 10 seconds and then quickly ran out the door.
A further 6 picked a product to purchase, stood in line at the checkout and then became so frustrated with the purchasing process that they bolted for the door before handing over their payment.
And every day only 4 of those 100 managed to buy the product they came to the store intending to buy.
That store would have a purchase Conversion Rate of 4%. This is the sad state we find most websites in today. With plenty of traffic but dismal conversion rates.
Smart marketers like Tourism BC, though, have improved their conversion rates to up to 78% by using a methodical experimentation process.
Join us at the Case Camp 2 session at DM Day tomorrow where you'll learn how you can get results like Tourism BC using A/B and Multivariate Conversion Rate testing.
You can also enter now to win a Free Conversion Rate Funnel Experiment* on your web site from WiderFunnel Marketing, Canada's first Google Website Optimizer Authorized Consultant.
I look forward to seeing you tomorrow.
Chris
*Some conditions apply, of course. See widerfunnel.com for details.
P.S. Don't forget to enter to win a Free Conversion Rate Funnel Experiment. Do it now before you forget!
Imagine a store where 70 out of every 100 visitors walked out the door within the first 8 seconds of entering, without ever looking at a product.
Another 20 looked at a product in the store for 10 seconds and then quickly ran out the door.
A further 6 picked a product to purchase, stood in line at the checkout and then became so frustrated with the purchasing process that they bolted for the door before handing over their payment.
And every day only 4 of those 100 managed to buy the product they came to the store intending to buy.
That store would have a purchase Conversion Rate of 4%. This is the sad state we find most websites in today. With plenty of traffic but dismal conversion rates.
Smart marketers like Tourism BC, though, have improved their conversion rates to up to 78% by using a methodical experimentation process.
Join us at the Case Camp 2 session at DM Day tomorrow where you'll learn how you can get results like Tourism BC using A/B and Multivariate Conversion Rate testing.
You can also enter now to win a Free Conversion Rate Funnel Experiment* on your web site from WiderFunnel Marketing, Canada's first Google Website Optimizer Authorized Consultant.
I look forward to seeing you tomorrow.
Chris
*Some conditions apply, of course. See widerfunnel.com for details.
P.S. Don't forget to enter to win a Free Conversion Rate Funnel Experiment. Do it now before you forget!
Labels: conversion rate optimization
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