How to Market Your Company on Facebook

• Can Facebook really be your next powerful marketing tool?


• Which BC organization included Facebook as part of its integrated marketing strategy last summer?

Marketing your company on Facebook takes a special approach. Social networks are designed to foster human interaction, not to promote products. So, is there a role for Facebook within your integrated marketing plan?

Attend DM Day on November 8 to hear keynote speaker Stefan Tornquist of MarketingSherpa discuss the key challenges and opportunities in emerging social media.

Plus--you'll find out which local organization tested Facebook last summer in order to grow their email subscriber program. What worked? What didn't work? Find out on November 8. Seating is limited. Register today.

The Questions?

• What should you never say on a landing page?
• How did Disney Theme Parks double its response rate?
• Facebook: can it really work within your marketing plan?
• How can you be sure your mail and email is getting delivered, opened and getting the job done?

The answers:

DM Day
November 8
Westin Bayshore, Vancouver
Register now. Space is limited.

One half-day away from the office. A whole year's worth of learning.

You could win one of three Grand Prizes

Attend DM Day 2007, collect five stamps at the Trade Show and you will be eligible to win one of three Grand Prizes:

A Weekend Getaway for Two to the Queen Charolotte Islands
Includes airfare for two from Vancouver to Masset, two nights' accommodation at the Engelhard's Oceanview Lodge and a rental car. Compliments of The NIHO Group www.niho.com

A Garmin C330 GPS System
You'll never have to ask for directions again! Compliments of BCAA www.bcaa.com

$500 in Vancity mytreat VISA Gift Cards
Treat yourself! Compliments of Vancity www.vancity.com

PLUS...all registered attendees will be entered for a chance to win many fabulous door prizes generously donated by the BC AIM community.

Don't miss out. Register today!

What do Disney, BCAA and the Indianapolis 500 all have in common?

These are just three of the integrated marketing case studies you'll hear at DM Day 2007: New Directions!

DM Day is an opportunity for you to get the inside scoop on case studies from across North America--plus a few gems from right here at home. Hear the marketing challenge and evaluate the solution. Find out what new directions marketers are testing in their integrated marketing plans--and then pack some big ideas you can take back to the office and apply to your own plans right away. Check out the full line up of top-tier speakers...and then register today. Space is limited.

Anything is possible

Imagine trading one red paperclip for a house! That’s exactly what Kyle McDonald (www.OneRedPaperclip.com) did--don't miss DM Day 2007 on Nov 8 where he will share his story!

After 14 trades,MacDonald ended up with a house. He launched his quest on the Internet and used the web to solicit trades from all over the world. The story travelled like wildfire and caught the attention of news and entertainment agencies across the globe.

During his key note session, MacDonald will illustrate how social networking can gain incredible momentum that may work for--or against--you. He will share tips for capturing that highly coveted “media buzz”. Plus, you’ll learn about MacDonald’s encounters with Alice Cooper and
Corbin Bernsen, and understand that his story isn’t really about the trades he made, but about building relationships, being open to adventure and believing in a dream.