BC AIM DM DAY - New Directions

Thanks TechVibes

2007-11-09T09:12:00.002-08:00

Thank you Warren Frey from TechVibes for the great summaries of our DM Day Presenters: Check it out:

What is Conversion Rate Optimization? (And how can I win one?)

2007-11-07T14:39:00.000-08:00

I'm glad you asked!

Imagine a store where 70 out of every 100 visitors walked out the door within the first 8 seconds of entering, without ever looking at a product.

Another 20 looked at a product in the store for 10 seconds and then quickly ran out the door.

A further 6 picked a product to purchase, stood in line at the checkout and then became so frustrated with the purchasing process that they bolted for the door before handing over their payment.

And every day only 4 of those 100 managed to buy the product they came to the store intending to buy.

That store would have a purchase Conversion Rate of 4%. This is the sad state we find most websites in today. With plenty of traffic but dismal conversion rates.

Smart marketers like Tourism BC, though, have improved their conversion rates to up to 78% by using a methodical experimentation process.

Join us at the Case Camp 2 session at DM Day tomorrow where you'll learn how you can get results like Tourism BC using A/B and Multivariate Conversion Rate testing.

You can also enter now to win a Free Conversion Rate Funnel Experiment* on your web site from WiderFunnel Marketing, Canada's first Google Website Optimizer Authorized Consultant.

I look forward to seeing you tomorrow.

Chris

*Some conditions apply, of course. See widerfunnel.com for details.

P.S. Don't forget to enter to win a Free Conversion Rate Funnel Experiment. Do it now before you forget!

10 Reasons Not to Miss this Event TOMORROW

2007-11-06T05:47:00.000-08:00

1. Get that one big idea so you can cleverly disguise it as your own.
2. It starts at noon. No one will even miss you when you don't return from lunch.
3. If Kyle MacDonald can trade a paperclip for a house--imagine what you can do.
4. Lunch. Free drink. And other treats too :)
5. Do you really need another 6 reasons?
6. Your competition is attending to hear everything that's inside Stefan Tornquist's head...
7. Where else in Vancouver can you learn about marketing with Facebook, YouTube and your mobile phone all in one afternoon?
8. Find out the mistakes our case study presenters made--so you don't have to make the same ones!
9. A chance to win a trip to the Queen Charlottes, a new GPS system (you'll never have to ask for directions again!), myTreat VISA cards from Vancity, a Vancouver Giants package, a $10,000 website conversion package and MORE!
10. The people are friendly and the bar opens at 5:30.

Web Analytics - Two part session: Industry Insights and Using Data Differently to Improve Results

2007-11-05T21:44:00.000-08:00

For the first 20 minutes I'll provide insight into the biggest issues facing marketers today and the language used to describe those issues (a language direct marketers are already familiar with); how the call for measurement and ROI is changing the role of the CMO; the current day focus of web analysts and marketers; and opportunities for direct marketers - careers and business. For the second part of this session Seth Romanow of Microsoft Customer Intelligence will describe how they use data differently to improve marketing results. He'll consider the impact of the web, measuring both reach and engagement, how-to identify intent, the engagement funnel and the challenges of figuring out which data is needed to support your marketing and business objectives.

Earn Your Black Belt this Thursday

2007-11-05T07:06:00.000-08:00

....Black Belt in Domain Name Karate, that is.

From Bill Sweetman www.sweetmantra.com

I bought my first domain name over 12 years ago for $70 and sold it a few years later for $10,000. I guess I've been hooked on the magical allure of domain names ever since. In fact, that's one of the reasons I now work at Tucows, the largest domain name wholesaler in the world, where I get to think about domain names all day long.

If you'd like to learn how to protect your domain names, increase your website traffic, and outmaneuver your competitors, join me at the BC AIM Direct Marketing Day, November 8, 2007 in Vancouver, Canada.

I will be giving an informative yet fun presentation entitled "Domain Name Karate: The ‘Ancient’ Art of Maximizing and Defending Your Domain Names." I'll be demonstrating my secret Domain Name Karate moves like "The Quiet Warrior," "The Five Blades," and "The Peacock’s Feather." I might even be persuaded to share "The Green Volcano" with those in attendance, but only if I have a spotter.

Seriously, I'm looking forward to sharing what I've learned about domain names over the last 12 years.

Of course, I'm not the only reason to attend BC AIM Direct Marketing Day. Other featured speakers include Stefan Tornquist from MarketingSherpa and Kyle MacDonald (a.k.a. the One Red Paperclip guy).

I hope you can make it. Visit http://www.bcaim.org/dmday for all the details.

Can Mobile Marketing be your new BFF?

2007-11-01T06:35:00.000-07:00

Believe the hype: Mobile marketing is on.
"Forty percent of all brands have already deployed text messaging campaigns, and 18 percent have deployed multimedia messaging (MMS) campaigns. Major brands are shifting significant marketing resources to marketing via mobile phones, according to an independent global survey from Airwide Solutions. By 2008, 89 percent of global brands will use text and multimedia messaging to reach their audience. Nearly one-third will spend in excess of 10 percent of marketing budets on this medium. In five years, over half of all global brands (52%) expect to spend between five and 25 percent of their total marketing budget on mobile marketing." -Mobilizing Companies, Activating Campaigns 1 to 1 Media, October 19, 2007
At DM Day on November 8, Richard Muller and Andrew Gregory will explain how mobile marketing is simple to describe but difficult to pull off successfully. Hear the issues, opportunities and case studies from the Toronto Maple Leafs, HSBC Celebration of Light and the Indianapolis 500. Seating is limited. Register today.

How to Market Your Company on Facebook

2007-10-31T06:03:00.000-07:00

Can Facebook really be your next powerful marketing tool?

Which BC organization included Facebook as part of its integrated marketing strategy last summer?

Marketing your company on Facebook takes a special approach. Social networks are designed to foster human interaction, not to promote products. So, is there a role for Facebook within your integrated marketing plan?

Attend DM Day on November 8 to hear keynote speaker Stefan Tornquist of MarketingSherpa discuss the key challenges and opportunities in emerging social media.

Plus--you'll find out which local organization tested Facebook last summer in order to grow their email subscriber program. What worked? What didn't work? Find out on November 8. Seating is limited. Register today.

The Questions?

2007-10-26T05:02:00.000-07:00

What should you never say on a landing page?
How did Disney Theme Parks double its response rate?
Facebook: can it really work within your marketing plan?
How can you be sure your mail and email is getting delivered, opened and getting the job done?

The answers:

DM Day
November 8
Westin Bayshore, Vancouver
Register now. Space is limited.

One half-day away from the office. A whole year's worth of learning.

You could win one of three Grand Prizes

2007-10-24T10:57:00.000-07:00

Attend DM Day 2007, collect five stamps at the Trade Show and you will be eligible to win one of three Grand Prizes:

A Weekend Getaway for Two to the Queen Charolotte Islands
Includes airfare for two from Vancouver to Masset, two nights' accommodation at the Engelhard's Oceanview Lodge and a rental car. Compliments of The NIHO Group www.niho.com

A Garmin C330 GPS System
You'll never have to ask for directions again! Compliments of BCAA www.bcaa.com

$500 in Vancity mytreat VISA Gift Cards
Treat yourself! Compliments of Vancity www.vancity.com

PLUS...all registered attendees will be entered for a chance to win many fabulous door prizes generously donated by the BC AIM community.

Don't miss out. Register today!

What do Disney, BCAA and the Indianapolis 500 all have in common?

2007-10-23T05:20:00.000-07:00

These are just three of the integrated marketing case studies you'll hear at DM Day 2007: New Directions!

DM Day is an opportunity for you to get the inside scoop on case studies from across North America--plus a few gems from right here at home. Hear the marketing challenge and evaluate the solution. Find out what new directions marketers are testing in their integrated marketing plans--and then pack some big ideas you can take back to the office and apply to your own plans right away. Check out the full line up of top-tier speakers...and then register today. Space is limited.

Anything is possible

2007-10-18T05:50:00.000-07:00

Imagine trading one red paperclip for a house! That’s exactly what Kyle McDonald (www.OneRedPaperclip.com) did--don't miss DM Day 2007 on Nov 8 where he will share his story!

After 14 trades,MacDonald ended up with a house. He launched his quest on the Internet and used the web to solicit trades from all over the world. The story travelled like wildfire and caught the attention of news and entertainment agencies across the globe.

During his key note session, MacDonald will illustrate how social networking can gain incredible momentum that may work for--or against--you. He will share tips for capturing that highly coveted “media buzz”. Plus, you’ll learn about MacDonald’s encounters with Alice Cooper and
Corbin Bernsen, and understand that his story isn’t really about the trades he made, but about building relationships, being open to adventure and believing in a dream.

At a fork in the road?

2007-09-19T17:58:00.000-07:00

Unsure which way to go with this year's marketing plan?

Find your way at DM Day 2007: New Directions.
Mark November 8th on your calendar (register by October 12th
to save!) Register today

Then, pack everything you know about direct marketing.
Turn right at email marketing. Make a U-turn with mobile marketing. Pick up new social media tips along the way. Pay close attention to word-of-mouth marketing. Watch for increased website traffic.

Our 14+ marketing experts are ready to show you the way.

See you in November!

BCAIM & the 2007 DM Day Planning Team:

Shirley Weir, leap frog marketing
Debi Rumley, Supremex
Shannon Berrow, Blitz Direct, Data & Promotion
Kelsey Breakey, NIHO
Thomas Stringham, Hot Tomali
Brandon Trent, TBWA Vancouver
Christina Brause
Liz Lea
Sarah Davids
Darlene Malvar, BC Lottery Corporation