Thanks TechVibes

Thank you Warren Frey from TechVibes for the great summaries of our DM Day Presenters: Check it out:

• Kyle MacDonald
• Stefan Tornquist
• Paula Skaper & Kim Madu
• Bill Sweetman

What is Conversion Rate Optimization? (And how can I win one?)

I'm glad you asked!

Imagine a store where 70 out of every 100 visitors walked out the door within the first 8 seconds of entering, without ever looking at a product.

Another 20 looked at a product in the store for 10 seconds and then quickly ran out the door.

A further 6 picked a product to purchase, stood in line at the checkout and then became so frustrated with the purchasing process that they bolted for the door before handing over their payment.

And every day only 4 of those 100 managed to buy the product they came to the store intending to buy.

That store would have a purchase Conversion Rate of 4%. This is the sad state we find most websites in today. With plenty of traffic but dismal conversion rates.

Smart marketers like Tourism BC, though, have improved their conversion rates to up to 78% by using a methodical experimentation process.

Join us at the Case Camp 2 session at DM Day tomorrow where you'll learn how you can get results like Tourism BC using A/B and Multivariate Conversion Rate testing.

You can also enter now to win a Free Conversion Rate Funnel Experiment* on your web site from WiderFunnel Marketing, Canada's first Google Website Optimizer Authorized Consultant.

I look forward to seeing you tomorrow.

Chris

*Some conditions apply, of course. See widerfunnel.com for details.

P.S. Don't forget to enter to win a Free Conversion Rate Funnel Experiment. Do it now before you forget!

10 Reasons Not to Miss this Event TOMORROW

1. Get that one big idea so you can cleverly disguise it as your own.
2. It starts at noon. No one will even miss you when you don't return from lunch.
3. If Kyle MacDonald can trade a paperclip for a house--imagine what you can do.
4. Lunch. Free drink. And other treats too :)
5. Do you really need another 6 reasons?
6. Your competition is attending to hear everything that's inside Stefan Tornquist's head...
7. Where else in Vancouver can you learn about marketing with Facebook, YouTube and your mobile phone all in one afternoon?
8. Find out the mistakes our case study presenters made--so you don't have to make the same ones!
9. A chance to win a trip to the Queen Charlottes, a new GPS system (you'll never have to ask for directions again!), myTreat VISA cards from Vancity, a Vancouver Giants package, a $10,000 website conversion package and MORE!
10. The people are friendly and the bar opens at 5:30.

Web Analytics - Two part session: Industry Insights and Using Data Differently to Improve Results

For the first 20 minutes I'll provide insight into the biggest issues facing marketers today and the language used to describe those issues (a language direct marketers are already familiar with); how the call for measurement and ROI is changing the role of the CMO; the current day focus of web analysts and marketers; and opportunities for direct marketers - careers and business. For the second part of this session Seth Romanow of Microsoft Customer Intelligence will describe how they use data differently to improve marketing results. He'll consider the impact of the web, measuring both reach and engagement, how-to identify intent, the engagement funnel and the challenges of figuring out which data is needed to support your marketing and business objectives.

Earn Your Black Belt this Thursday

....Black Belt in Domain Name Karate, that is.

From Bill Sweetman www.sweetmantra.com

I bought my first domain name over 12 years ago for $70 and sold it a few years later for $10,000. I guess I've been hooked on the magical allure of domain names ever since. In fact, that's one of the reasons I now work at Tucows, the largest domain name wholesaler in the world, where I get to think about domain names all day long.

If you'd like to learn how to protect your domain names, increase your website traffic, and outmaneuver your competitors, join me at the BC AIM Direct Marketing Day, November 8, 2007 in Vancouver, Canada.

I will be giving an informative yet fun presentation entitled "Domain Name Karate: The ‘Ancient’ Art of Maximizing and Defending Your Domain Names." I'll be demonstrating my secret Domain Name Karate moves like "The Quiet Warrior," "The Five Blades," and "The Peacock’s Feather." I might even be persuaded to share "The Green Volcano" with those in attendance, but only if I have a spotter.

Seriously, I'm looking forward to sharing what I've learned about domain names over the last 12 years.

Of course, I'm not the only reason to attend BC AIM Direct Marketing Day. Other featured speakers include Stefan Tornquist from MarketingSherpa and Kyle MacDonald (a.k.a. the One Red Paperclip guy).

I hope you can make it. Visit http://www.bcaim.org/dmday for all the details.

Can Mobile Marketing be your new BFF?

Believe the hype: Mobile marketing is on.

"Forty percent of all brands have already deployed text messaging campaigns, and 18 percent have deployed multimedia messaging (MMS) campaigns. Major brands are shifting significant marketing resources to marketing via mobile phones, according to an independent global survey from Airwide Solutions. By 2008, 89 percent of global brands will use text and multimedia messaging to reach their audience. Nearly one-third will spend in excess of 10 percent of marketing budets on this medium. In five years, over half of all global brands (52%) expect to spend between five and 25 percent of their total marketing budget on mobile marketing." -Mobilizing Companies, Activating Campaigns 1 to 1 Media, October 19, 2007

At DM Day on November 8, Richard Muller and Andrew Gregory will explain how mobile marketing is simple to describe but difficult to pull off successfully. Hear the issues, opportunities and case studies from the Toronto Maple Leafs, HSBC Celebration of Light and the Indianapolis 500. Seating is limited. Register today.

How to Market Your Company on Facebook

• Can Facebook really be your next powerful marketing tool?


• Which BC organization included Facebook as part of its integrated marketing strategy last summer?

Marketing your company on Facebook takes a special approach. Social networks are designed to foster human interaction, not to promote products. So, is there a role for Facebook within your integrated marketing plan?

Attend DM Day on November 8 to hear keynote speaker Stefan Tornquist of MarketingSherpa discuss the key challenges and opportunities in emerging social media.

Plus--you'll find out which local organization tested Facebook last summer in order to grow their email subscriber program. What worked? What didn't work? Find out on November 8. Seating is limited. Register today.