EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
Branding in the New Media Landscape
Speaker: Gurval Caer, CEO & President of Blast Radius
Thursday, April 8th, 2010
11:30 AM - 2:00 PM
Four Seasons Hotel, Vancouver
BCAIM is proud to continue its strong lineup of speakers this month with Blast Radius CEO & President Gurval Caer on Thursday, April 8th, 2010.
The media landscape is more fragmented than ever before making it even harder to reach customers. Companies are not just faced with a new media landscape, but their brands are also facing a crisis of relevance.
See how two of the world’s largest brands are rethinking their brand models together with their media mix.
- Social Marketing at Starbucks: Learn how Blast Radius helped Starbucks become one of the most followed brands on Twitter.
- Interactive Marketing at Nike: Discover how Blast Radius helped fuel the online engine of one of the world’s strongest brands — from concept and strategy to design and execution.
Sign up today as the last five BCAIM events SOLD OUT! Gain insight about the latest marketing strategies and best practices. Trade business cards and network with other industry professionals, while enjoying a delicious three-course lunch.
About the Speaker:
Gurval Caer CEO & President Blast Radius
One of the original Blast Radius founders, Gurval’s experience combines extensive management skills with superior industry and technological knowledge. Prior to starting Blast Radius, Gurval worked at Ernst & Young as a consultant. With a passion for IT, software, and a desire to lead the Internet revolution, Gurval moved to Canada from France to study multimedia at the Vancouver Film School where he became a well-respected teacher.
Blast Radius is a strategic interactive agency focused on a new approach to marketing that advocates moving away from interruptive traditional marketing and toward strategies that engage and create open brands. Blast Radius’ mission is to help marketers get results.
Event Sponsored by:
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
Sponsor: Antarctica Digital
