EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
SOLD OUT! Who says banking is boring business?
Speaker: Lawrie Ferguson, Coast Capital Savings & Chris Staples, Rethink Communications
Thursday, May 13th, 2010
11:30 AM - 2:00 PM
Four Seasons Hotel, Vancouver
Coast Capital Savings is definitely not your typical financial institution. Over the past decade, the Surrey-based credit union has shaken up the staid world of banking with cheeky ads and innovative products that are still unmatched by the competition.
Coast Capital made national headlines when it introduced its really, truly Free Chequing, Free Debit and More Account™ in 2005. Backed by some of the most outrageous ads in Canadian banking history, the new account helped attract over 100,000 new customers in the years since.
Coast Capital Savings has applied the same innovative thinking to everything from its website (with virtual greeter Julie), to its open-concept Aperio branch design. In recognition of its unique approach, Coast Capital was named BC’s marketer of the year in 2006, and has won a slew of national and international awards.
SOLD OUT! Register Today!
Lawrie Ferguson and Chris Staples will tell you:
- How they oversaw the creation of the brand from scratch employing a unique, collaborative process that redefines the typical client/agency relationship.
- The challenges they’ve faced—including taking on competitors with 10 times the resources.
- The inside scoop on how they break the mould with product development, customer engagement and advertising across every medium.
And they’ll present their case in typical Coast Capital fashion-- guaranteed 100 percent banker-speak free. Don’t miss it!
Sign up today as all BCAIM events sell out quickly! SOLD OUT! Gain insight about the latest marketing strategies and best practices. Trade business cards and network with other industry professionals, while enjoying a delicious three-course lunch.
About the Speakers:
Lawrie Ferguson — Chief Marketing and Public Relations Officer, Coast Capital Savings
Lawrie Ferguson started working at Coast Capital Savings (then Surrey Metro Savings) as an assistant product manager in 1990. She’s now Chief Marketing and Public Relations Officer for the Surrey-based credit union, supervising a staff of 40. Lawrie believes that the best brands are much more than simply memorable ads; as such, she’s intimately involved in product development, branch design and customer experience at every touch point.
A BC native, Lawrie earned a Bachelor of Commerce at the University of British Columbia. She has been named one of “Canada’s marketing icons in the making” by Strategy Magazine and a “Marketer who matters” by Marketing Magazine. In 2006, Coast Capital was named Marketer of the Year by the BC Chapter of the American Marketing Association.
For more information on Coast Capital Savings, visit www.coastcapitalsavings.com
Chris Staples — Partner and National Creative Director, Rethink Communications
Chris Staples is one of Canadian marketing’s leading creative thinkers. An Edmonton native, he has a degree in journalism from Carleton University. During the 1990s, he was creative director of Palmer Jarvis DDB, helping that shop earn three agency of the year titles in five years. In 1999, he started Rethink with partners Tom Shepansky and Ian Grais. Over the last 15 years, he’s been ranked the top creative director in Canada an unprecedented seven times. Rethink has been named Canada’s agency of the year twice, in 2003 and 2006. Chris has been recognized with hundreds of awards in his career, and has judged the Clios and the Cannes Lions two times each.
For more information on Rethink, visit www.rethinkcommunications.com
Event Sponsored by:
Sponsor: Mail-O-Matic
