BCAIM

BCAIM EVENTS

The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.

Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.

Recent Events

• ART & COPY – Film Screening
  January 28, 2010
  As part of the Advertising Week in Canada, the British Columbia Association of Integrated Marketers along with the Institute of Communication Agencies, Red Agency, DDB, CBC, Okanagan Spring, and the Canadian Marketing Association have brought an exclusive screening of ART & COPY to Vancouver.
  
• SOLD OUT! - VANOC – Managing the 2010 Winter Games Brand!
  January 19, 2010
  Revealed: The Strategy Behind Marketing for VANOC Caley Denton, VP of Ticketing & Consumer Marketing for VANOC shares all on Tuesday, January 19th
  
• SOLD OUT! - LOTTO MAX – Million Dollar Marketing Ideas!
  December 3, 2009
  Did you know? The national lotto category generates over $3 billion annually. At the next lunch and learn, Emily Ford, Brand Manager and Charlene Nielson, Category Manager Lotto from BCLC will outline the strategy behind the new game LOTTO MAX; the integrated marketing plan both in BC and nationally; and the results to date.
  
• SOLD OUT! - November Luncheon -
  Organic Growth Gone Wild!
  The Nature’s Path Story
  November 5, 2009
  Marketers, Entrepreneurs and Business Leaders— Learn from President and Founder of Nature’s Path, and his leadership team, as they disclose the strategies of their most recent marketing campaign!
  
• SOLD OUT! – Is social media marketing all hype? Part 2 presents practical & successful case studies.
  October 8, 2009
  

  SOLD OUT!

  Join us on Thursday, October 8th for Part 2 of our Social Media series. We have rounded up experienced executives, leaders in social media, to give you real life examples of their cutting-edge campaigns. Steve Mossop, President of Ipsos Reid, will be back to moderate this exciting event.

  
  
• SOLD OUT! - Get the latest Ipsos Reid data—find out how to leverage social networks to influence your business!
  September 10, 2009
  

  SOLD OUT!

  New data released by Ipsos Reid shows a dramatic increase in the number of online Canadians who have a profile on an online social network. We all understand that social networks are increasingly becoming the communications tool of the 21st century. There are opportunities, but how do marketers leverage this tool? Download a PDF article here.
  
• BCAIM Annual General Meeting
  August 6, 2009
  The 2008/2009 season is drawing to a close. As required under our association charter, we will be conducting our Annual General Meeting.
  
• 20th Annual BCAIM Golf Tournament
  June 9, 2009
  Tired of the grey skies of winter? Spring’s just around the corner and so is the 20th Annual BCAIM Golf Tournament. On Tuesday, June 9th you can hone your golfing and your networking skills by joining us for a great day of fun on the green. PLUS don’t miss out on an evening of cocktails, a delicious buffet dinner and fabulous door prizes.
  
• May Luncheon - Made with Real Fruit Goodness a Great Example of Organic Integration
  May 14, 2009
  How do you efficiently integrate a good idea across mediums without sacrificing consistency? How do you prevent your big idea from being limited by the constructs of traditional media? How does a BC-based company successfully build awareness across Canada?
  
• April Luncheon 2009 - Refreshingly Honest Integrated Campaign Yields 1000% Growth
  April 2, 2009
  When operating in a highly mature and competitive market, how does a company use integrated marketing initiatives to increase sales growth?
  
• March Luncheon 2009 - The Young & Free story. Super-charging engagement through powerful challenge marketing
  March 5, 2009
  Generation Y is almost twice as big as Generation X. Could your business benefit from tapping into this market?
  
• Making Progress Profitable: Using Green as a Lever to Higher ROI in Integrated Marketing
  January 29, 2009
  Consumers today are growing increasingly savvy about sustainability, and marketers have taken notice; a number of brands have successfully adopted the concept of ‘green’ but, as Marc will highlight, there’s always room for improvement.
  
• January 2009 Luncheon - Creating a Win-Win-Win Situation: Connecting Corporations with Non-Profit Organizations
  January 8, 2009
  When for-profit and not-for-profit organizations partner together to leverage each other’s social media fueled network effect, every body wins. Join us for the first BCAIM luncheon of 2009 and learn how to create a Win-Win-Win situation.
  
• December 2008 Marketing Luncheon —
  Do Well By Doing Good
  December 11, 2008
  Increasing community engagement and leading on key social and environmental issues can improve your brand and your business.
  
• Social Measurement — In the Age of Consumer Generated Media… Ignorance is Definitely NOT Bliss! *EVENT IS SOLD OUT
  November 18, 2008
  Consumer Generated Media otherwise known as Social Media is a popular topic which will be explored in depth at this exciting, knowledge- building luncheon.
  
  
• Ticket Re-Sellers — Are Ticket Speculators ruining the chances for true fans?
  October 2, 2008
  Are you for or against reselling tickets? Have you ever been frustrated trying to buy tickets, only to miss out on your favourite concert? Register Now learn about one of most controversial industries and topics in today’s marketplace.
  
• Minivertising – The Big Future in Targeting a Tiny Niche
  September 11, 2008
  Forget about thinking big. You need to think small! Until recently, it was expensive if not impossible to market to a highly segmented target audience. Not any longer. Discover how marketers and entrepreneurs can use social media and emerging Web tools for affordable and effective micro-targeting.
  
  
• May 2008 Marketing Luncheon-
  The Many-Armed Starfish: Social Media Marketing 101
  May 8, 2008
  Digg, Del.icio.us, RSS, Twitter, StumbleUpon...the list of emerging Web 2.0 or “social media” tools is
  ever-lengthening.
  
  What are they? How do they work? How are people using them? How do they apply in the emerging world of online marketing?
  
• April 2008 Marketing Luncheon - The Good, the Bad and the Ugly of the Canadian Shopping Experience
  April 10, 2008
  Shopping is no longer fun for Canadians. Learn how to put the experience back into banking, shopping, travelling and entertainment.

  Join us for our April luncheon at the Four Seasons Hotel on Thursday, April 10, 2008.

  Don’t miss out. Register today
  
  
• March 2008 Marketing Luncheon - Media Neutral Marketing
  March 13, 2008
  Join us for our March luncheon at the Four Seasons Hotel on Thursday, March 13, 2008, where Thomas will share his “secret sauce” as he walks you through Hot Tomali’s 360
  
• UPCOMING EVENTS
  March 5, 2008
  Mark Your Calendars for these Upcoming Events
  
• February 2008 Marketing Luncheon-
  Google’s Proven Truths about Online Marketing
  February 7, 2008
  Run online experiments that lift your website Conversion Rate - and improve profitability today!
  
  
• January 2008 Marketing Luncheon-
  Climate Change for the Integrated Marketer
  January 10, 2008
  How is your business targeting the ethical consumer? Do you believe they exist?
  Do you know what they want?
  
  
• December Marketing Luncheon:
  “Show Up!” (A Presentation on Making Presentations!) - SOLD OUT
  December 13, 2007
  Think you can get by communicating primarily by email and phone? Think again. In today's business world, we are increasingly being called upon to "show up" — at meetings, pitches, presentations, you name it.
  
  
• BCAIM Direct Marketing Day 2007: New Directions
  November 8, 2007
  Pack everything you know about direct marketing. Turn right at email marketing. Make a u-turn with mobile marketing. Pick up new social media tips along the way. Pay close attention to word-of-mouth marketing. Watch for increased website traffic. Our 14 marketing experts are ready to show you the way.
  
• October Marketing Luncheon - The New Era of Marketing to Canadians Online
  October 11, 2007
  Search, behavioural targeting and social media are the newest and most intriguing ways to market products and services to Canadian consumers. Canadians submit more than 33 million words a day to search engines in Canada and internationally, and recent research by Yahoo! reveals how consumers’ use of new social media tools and product referral sites is changing the e-commerce landscape.
  
• September Marketing Luncheon - A Touch & Feel Experience In a Cyber World
  September 6, 2007
  As the Internet emerged in the last decade, conventional wisdom was that it would supplant direct mail as the new way to reach customers in an efficient, inexpensive and highly targeted way. Instead however, the emergence of non-traditional media is serving to make traditional direct mail all the more important. NOTE VENUE CHANGE: SUTTON PLACE HOTEL
  
• BCAIM Annual General Meeting
  August 16, 2007
  The Board of Directors will be convening to conduct the BCAIM annual general meeting
  
• How to Grow a Community Online
  May 10, 2007
  The Internet has had a dramatic impact not just on organizations but on the fundamental culture of our society. The challenge companies are facing is staying on the cutting edge and sniffing trends.
  
• A Tale of Two Brands: The Integrated Marketing Story of Best Buy Canada & Future Shop
  April 12, 2007
  The story behind Future Shop and Best Buy and why we run two separate brands.
  
• March Marketing Luncheon - Loyalty Marketing Insights
  March 8, 2007
  Your customers may be satisfied, but are they loyal? What drives customer loyalty? Dave Pierzchala will share the results of a recent loyalty study.
  
• February Marketing Luncheon - National Marketing Issues Facing Local Marketing Professionals
  February 8, 2007
  The integrated marketing playing field is changing at a rapid pace. Rules and regulations, emerging technologies, and market fragmentation are the main drivers. Are you keeping up?
  
  
• Jan Marketing Luncheon – Success in a Data-driven, Multi-channel World
  January 11, 2007
  Data is critical to the success of this business strategy and those who have, use and control the data (responsibly) will win the battle for the customer. Seize your data opportunities.
  
• 4 Wise Men and 1 Wise Woman Share Wealth of Experience
  December 7, 2006
  Turn your issues, challenges and obstacles at work into integrated marketing gold, frankincense and myrrh.
  
• BCAIM Direct Marketing Day 2006
  November 9, 2006
  Can you really learn while you schmooze? Pick up new response techniques while you eat? Or network effectively over martinis?

  Visit the DM Day website for full details and online registration: www.bcdmday.org
  
• Online Advertising Is Dead... Long Live Advertising Online
  October 19, 2006
  The Internet is a medium second only to the almighty TV, yet it barely registers on the average advertising budget. Clients don’t know where it fits within the marketing plan and the agencies don’t know where it fits within... well, the agency.
  
• Marketing on a G String
  September 14, 2006
  If you've got next-to-nothing to spend on marketing... if a limited budget has you feeling naked and exposed amongst your competitors, you need to peek into Kathleen Staples drawers.
  
• How Golf is just like Integrated Marketing
  June 12, 2006
  Join us on TUESDAY, JUNE 6TH and combine your passion for integrated marketing and your passion for having fun as the BC Association of Integrated Marketers hosts the Annual Golf Tournament & Banquet at the Mayfair Lakes Golf and Country Club.
  
• How Direct Marketers Shape Today's Web
  May 11, 2006
  More than ever, direct marketers are playing key roles in the evolution of e-marketing initiatives. No one knows that better that Steve Park, a seasoned direct marketer and now a part of the global strategy team at Blast Radius.
  
• Privacy – What's Your Policy?
  April 6, 2006
  Minimize Privacy Risk, Maximize Consumer Confidence: privacy consultant Julie Kothlow of Innerworks shares her first-hand experiences helping marketers deal with this hot topic.
  
• Improving Customer Loyalty... It's All in the Cards
  March 2, 2006
  Malcolm Fowler of Ernex will lay all of his cards on the table - "gift cards" that is. Don't gamble with your marketing dollars; stack the deck in your favour with Malcolm's insights into innovative loyalty and stored-value solutions.
  
• Getting More from Your Data
  February 9, 2006
  Unlock the potential in your database.
  
• Going Green Profitably
  January 12, 2006
  What's your organization doing to make the world a better place to live in? There's one Vancouver business whose go-green success story has left others green with envy. In 1998 local entrepreneur David Van Seters combined his business acumen and social ideals and turned those into the largest organic food delivery company in Canada – Small Potatoes Urban Delivery (SPUD) Inc. You're invited to meet David at our first luncheon of the New Year!
  
• Blogging Demystified
  December 1, 2005
  Darren Barefoot is a technologist, blogger and Head Geek at Capulet Communications, a PR and marketing company that specializes in communications for high-tech organizations.
  
• BC Direct Marketing Day
  November 1, 2005
  Don’t miss British Columbia’s premier event for direct marketing professionals.

  In this one-day seminar, you’ll hear how new thinking and new technologies can help us evolve so we not only survive the challenges of today’s fast-changing marketplace — we prosper.
  
• The PNE’s Thrilling E-Marketing Ride
  October 13, 2005
  Forget the Roller Coaster, the Music Express or the Corkscrew. If you want to generate some eye-popping excitement in your business, the ride you should be on is the E-Marketing Wave.
  
• Annual Golf Tournament
  June 7, 2005
  
  
• DRTV: An Overview of the DRTV Field
  May 5, 2005
  An overview of the DRTV field today with examples of recent commercials and a case study based on Tourism BC’s experiences with DRTV.
  
• Big Bang Two
  April 7, 2005
  Where is technology going? Who will emerge victorious in the digital world? How will you fit in?
  
• Email 2005: What to Do. What Not to Do.
  March 10, 2005
  What kinds of commercial email are adult Canadians responding to these days? What kinds are they immediately deleting? Which types of web site do they like?
  
• Responding to the Copernican Shift
  February 10, 2005
  Relationship Marketing’s New Realities
  
• Telemarketing: Reports of its Death May be an Exaggeration
  January 13, 2005