BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
Getting More from Your Data
Speaker: Jay Weiner, Senior Vice President, Director of Marketing Sciences, Ipsos North America
Thursday, February 9th, 2006
Noon to 2:00 pm
(registration & reception at 11:30 am)
Four Seasons Hotel
(Howe Street at W. Georgia)
What lost opportunities are locked within your database? The keys are revealed at our February Luncheon on Thursday, February 9th.
Special guest speaker, Jay Weiner joins us from Ipsos in Minneapolis. Renowned for his outside-the-box thinking and designing custom analyses to answer client business issues, Jay shares his experiences marrying survey data with client databases in his presentation, "Scoring Your Database: Top Do's and Don'ts."
See how an energy company, a cable service provider and a professional services firm tapped into the hidden value of their data.
Learn how you can overcome the barriers that Jay sees routinely with companies who hesitate to share their data with market research firms.
Don't miss this luncheon. Open up the potential of your database. Register today.
About Our Speaker
Jay Weiner, Senior Vice President, Director of Marketing Sciences, Ipsos North America
Jay consults with many leading corporations on marketing and market research issues. He specializes in applying advanced methods to help companies make better marketing and business decisions both domestically and globally. Jay has expertise in Pricing, Segmentation, Customer and Employee Loyalty, Conjoint Analysis and Discrete Choice Analysis in addition to solid multivariate statistical skills.
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
Sponsor: Microzip Data Corp.
