BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
Improving Customer Loyalty... It's All in the Cards
Speaker: Malcolm Fowler, Vice President & General Manager, Ernex
Thursday, March 2nd, 2006
Noon to 2:00 pm
(registration & reception at 11:30 am)
Four Seasons Hotel
(Howe Street at W. Georgia)
Join BCAIM on Thursday, March 2 as we deal up a winning luncheon on loyalty marketing.
Malcolm Fowler of Ernex will lay all of his cards on the table - "gift cards" that is. Don't gamble with your marketing dollars; stack the deck in your favour with Malcolm's insights into innovative loyalty and stored-value solutions.
Learn how a Gift Card Program can help your business or a client's business expand revenue, attract customers, build brand awareness... and, most importantly, drive a loyal customer base.
Don't miss this special Gift Card luncheon. We’re expecting a "full house", so register today.
About Our Speaker
Malcolm Fowler, Vice President & General Manager, Ernex
With extensive experience in the loyalty and electronic marketing fields, Malcolm Fowler has provided professional consulting services to industry-leading corporations including Eddie Bauer, Radio Shack, Choice Hotels, and RBC. Malcolm is regularly sought-after as an authority on the subject of loyalty marketing; he has been quoted in and has written articles for publications such as The Globe and Mail, CIO Magazine, The Wise Marketer, Electronic Payments Week, Card Marketing Magazine, Hospitality Technology, and many others.
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
