BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
How Direct Marketers Shape Today's Web
Speaker: Steve Park, Global Director, Strategic Consulting, Blast Radius
Thursday, May 11th, 2006
Noon to 2:00 pm
(registration & reception at 11:30 am)
Four Seasons Hotel
(Howe Street at W. Georgia)
More than ever, direct marketers are playing key roles in the evolution of e-marketing initiatives. No one knows that better that Steve Park, a seasoned direct marketer and now a part of the global strategy team at Blast Radius.
Q. What's the Secret Behind Today's Successful Web Sites?
A. Successful Direct Marketers.
More than ever, direct marketers are playing key roles in the evolution of e-marketing initiatives. No one knows that better that Steve Park, a seasoned direct marketer and now a part of the global strategy team at Blast Radius.
You're invited to meet Steve at our May luncheon at the Four Seasons Hotel on May 11, 2006.
Discover how research, direct response, and CRM professionals have the most to contribute when it comes to developing successful online strategies.
Steve will share real examples of simple ways "traditional marketers" have begun to unlock the power of today's global online consumer trends.
This is your chance to learn valuable and relevant tips to help your own Customer Experience Marketing plans reach their ROI goals.
Register today. It's the last luncheon of our inaugural season as the BC Association of Integrated Marketers. Hear how an industry leader truly applies integrated strategies, uniting the effectiveness of direct marketing with the power of the Web.
About Our Speaker:
Steve Park, Global Director, Strategic Consulting, Blast Radius
Steve has 15 years of broad marketing experience across a wide range of industries with an emphasis on analytical methods, business intelligence infrastructure development CRM and e-Marketing. As a Senior Marketer, Steve has worked client- and agency-side with a number of high profile market leaders, including Intrawest Resorts, TELUS, HSBC, Compaq, DIRECTV, Electronic Arts, and Nike. Steve also teaches data mining at UBC and BCIT.
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
