BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
March Marketing Luncheon - Loyalty Marketing Insights
Speaker: Dave Pierzchala, Ipsos Reid
Thursday, March 8th, 2007
Vancouver, BC
Your customers may be satisfied, but are they loyal? What drives customer loyalty? That's just what a recent travel/tourism client was asking. Hear first hand from Ipsos Reid's Dave Pierzchala who will share the results of a recent loyalty study which identified the drivers of loyalty and disloyalty, as well as provided actionable strategies for increasing the loyalty of this unique customer base.
To learn more about Ipsos' customer satisfaction and loyalty research solutions, please click here (link to http://www.ipsos.ca/prod/loyalty/).
About Our Speaker
Dave Pierzchala, Loyalty Expert
Prior to joining Ipsos Reid in January 1994, Dave worked at Disneyland in Convention Services and with Transport Canada in Ottawa as a Program Development Assistant. Dave has a Bachelor of Commerce degree with a concentration in Tourism and Hospitality Management from the University of Calgary. He also holds a Bachelorate Diploma from the Faustino Rebolledo Blanco in Ciudad del Carmen, Campeche, Mexico and is proficient in the Spanish language.
Due to his educational background and work experience, the majority of Dave’s client work has been focussed in the area of travel, tourism and transportation. Dave conducts a wide variety of research projects for clients including customer satisfaction, communications testing, segmentation, product development, and ad testing. In particular, he has extensive experience with large-scale customer satisfaction and loyalty tracking studies and is Ipsos Reid West’s resource person for loyalty-related programs, consulting on all Loyalty Optimizer work undertaken out of the Vancouver office.
Dave is Vice President with Ipsos Reid in the Vancouver office.
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
