BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
A Tale of Two Brands: The Integrated Marketing Story of Best Buy Canada & Future Shop
Speaker: Rick Lotman
Thursday, April 12th, 2007
12 noon to 2 p.m.
Four Seasons Hotel, Vancouver
The story behind Future Shop and Best Buy and why we run two separate brands.
- The journey to today
- Applying a strategic framework for integration and measurement
- Opportunities and challenges in managing multiple brands
- Delivering brand specific experiences to our consumers, vendors and employees
- Integration across all touch points
- Measurement
- Lessons learned
Who should attend this session: Marketing Strategists, Brand Managers, Marketing Managers, Advertising Managers, Ecommerce Specialists and Retailers
What will attendees learn from this presentation/what will guests be able to take back to the office and apply to their own marketing practices: Insight on what it takes to establish and manage multiple brands.
Speaker Bio Rick Lotman joined Best Buy Canada Ltd. as the Director of Merchandising for the Music and Video categories in 1997 after 17 years of progressively senior positions within the specialty retail category.
In his almost 10 years with the company, Lotman has continued to grow his career first within the merchandising area, where he was promoted to Vice President, Merchandising in 2001 and most recently to Senior Vice President of Customer Experience.
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
