BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
DRTV: An Overview of the DRTV Field
Speaker: Rob Davidson, Blitz Direct and Joel Tkatch, Tourism BC
Thursday, May 5th, 2005
An overview of the DRTV field today with examples of recent commercials and a case study based on Tourism BC’s experiences with DRTV.
