BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
How to Grow a Community Online
Speaker: Jason Smith, Senior Vice President, Vision Critical
Thursday, May 10th, 2007
12 noon to 2 p.m.
Four Seasons Hotel, Vancouver
How to Grow a Community Online: Keeping Your Finger on the Pulse of the Market
The Internet has had a dramatic impact not just on organizations but on the fundamental culture of our society. The challenge companies are facing is staying on the cutting edge and sniffing trends. Marketers and researchers in particular are under greater pressure to “become one with the customer.” One solution organizations are using to address this issue is to create their own customer advisory panel of existing or potential customers, online.
Since 2000, Vision Critical has developed 150 customer advisory panels and managed over 1 million panelists for national and international brands such as Nestlé, Indigo, NHL, CFL, Bell, CHUM, Rogers, TIVO and Burger King. In this session, you will gain a better understanding of your customers and market, and will learn how to create three-way dialogue and VIP community.
Who should attend this session:
Any business involved in marketing their services, products or ideas to their market.
What will attendees learn from this presentation/what will guests be able to take back to the office and apply to their own marketing practices:
- Through best practises how to get to know their customers on a deeper level
- Gain a better understanding of their customers and market
- Learn how to create their own 3-Way dialogue and VIP community
Speaker’s Bio:
As Senior Vice President, Mr. Smith oversees Vision Critical's worldwide sales, marketing and partnerships functions and serves as the driving force behind the company's customer advisory panel strategy. Mr. Smith brings 13 years of Internet, sales, marketing and operations experience to Vision Critical from a number of leading private and public enterprises. His background includes facilitating a 5 year, $64M online partnership between Coca-Cola and AOL together with the GEM Group of Atlanta, creating a branding and distribution strategy for the world's largest small boat manufacturer, Walker Bay Boats, and the development of advanced mobile gaming opportunities while serving as Vice President, Special Projects at interactive entertainment leader Electronic Arts (EA).
Prior to EA, Mr. Smith co-founded and served as, EVP Internet Services at Columbus Group Communications, a leading Interactive and Web Applications agency acquired by telecommunications giant TELUS in 2001.
Mr. Smith is the recipient of the Young Entrepreneur of the Year award by both Ernst and Young and the Business Development Bank of Canada, and is one of Business in Vancouver's Top 40 under 40. He graduated with an honors Commerce degree (Marketing) from the University of British Columbia and studied at the IAG School of Management in Brussels, Belgium.
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
