BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
January 2008 Marketing Luncheon-
Climate Change for the Integrated Marketer
Speaker: Denise Taschereau, Co-founder, Fairware Promotional Products Ltd.
Thursday, January 10th, 2008
11:30 a.m. - 2 p.m.
Four Seasons Hotel, Vancouver
“85% of consumers are willing to change purchasing habits to make tomorrow’s world a better place.” -Edelman Goodpurpose 2007
How is your business targeting the ethical consumer? Do you believe they exist? Do you know what they want?
In the last year, we’ve seen unprecedented attention on global environmental issues: toy recalls, food contamination scares and climate change. More than ever, corporate social responsibility is playing a key role within the integrated marketing plan. No one knows this better that Denise Taschereau, a seasoned expert in ethical and environmental consumer trends.
You’re invited to meet Denise at our January luncheon on
Thursday, January 10, 2008.
Register now!
Denise will share real-life examples of what some of the big brands are doing, how they are telling their stories, and more importantly, how their Chief Marketing Officers are measuring ROI.
This is your chance to learn relevant tips on ethical and environmental purchasing trends, how to engage your customers, and how to communicate your mission in an authentic way.
ABOUT OUR SPEAKER
Denise is the co-founder of Fairware Promotional Products; a Vancouver-based promotional product company that specializes in socially and environmentally responsible products. She launched Fairware after a 7 year stint as Mountain Equipment Coop’s Director of Sustainability and Community where she oversaw the MEC’s sustainability strategies, including greening their operations, community granting, ethical sourcing, and accountability reporting. Denise was the Chair of the BEST, an alternative transportation non-profit organization, sat on the City of Vancouver’s Task Force on Ethical Sourcing, and was an inaugural fellow of Action Canada, a national leadership program in public policy.
P.S.
Tom Leung from Google is speaking at our next luncheon on Conversion Optimization on February 7th. We’ll also give away a free Conversion Rate Experiment from WiderFunnel.
Don’t miss this opportunity – enter the contest now
For more information about the sponsor of this event, visit: www.mail-o-matic.com
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
Sponsor: Mail-O-Matic
