BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
April 2008 Marketing Luncheon - The Good, the Bad and the Ugly of the Canadian Shopping Experience
Speaker: Lauree Vallery, Chief Experience Officer, Experience Renewal Solutions
Thursday, April 10th, 2008
11:30 a.m. to 2 p.m.
Four Seasons Hotel, Vancouver
(Howe Street at W. Georgia)
Shopping is no longer fun.
Shopping is no longer fun for Canadians. Learn how to put the experience back into banking, shopping, travelling and entertainment.
Join us on April 10th for BCAIM’s April Luncheon Event, where Lauree Vallery, Chief Experience Officer with Experience Renewal Solutions, will debunk the myths, and reveal some surprising misconceptions from the Canadian shopping experience.
Through Experience Renewal Solutions, Lauree has worked closely with many of Canada’s top businesses and has conducted a Best Practice analysis of North America leaders.
Register now
Hear it first before you invest in the wrong priorities - The Good, the Bad and the Ugly of the Canadian Shopping Experience will cover the following topics:
- The Canadian multi-channel experience is broken - Find out how Canada’s best banks, retailers, entertainment venues and technology companies are improving
- Customer expectations and loyalty - are you measuring the right things?
- Shopper Myths - men and women do not shop differently - they just think they do
- North American predictions/Trends for Canadian Consumers
- Integrated marketing tips for selling smarter to today’s demanding consumers
Register now to secure your seat!
ABOUT OUR SPEAKER:
Lauree Vallery is the founder and Chief Experience Officer of Experience Renewal Solutions Inc; an innovative experience measurement and management team utilizing ethnographic and in-experience research techniques.
Lauree launched Experience Renewal Solutions after many years working with large retail and financial services clients across North America to develop innovative, customer-centric solutions to unique business needs.
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
