BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
May 2008 Marketing Luncheon-
The Many-Armed Starfish: Social Media Marketing 101
Speaker: Darren Barefoot & Julie Szabo, Capulet Communications
Thursday, May 8th, 2008
11:30 a.m. to 2 p.m.
Four Seasons Hotel, Vancouver
Digg, Del.icio.us, RSS, Twitter, StumbleUpon...the list of emerging Web 2.0 or “social media” tools is ever-lengthening.
What are they? How do they work? How are people using them? How do they apply in the emerging world of online marketing?
Find out at our May luncheon – Register Here
This talk will introduce attendees to the latest in social media channels, and demonstrate how they can be used in their marketing activities.
The presentation will include plenty of real-world case studies. For example, learn how Brother Printers increased their online visibility with a creative blogger relations campaign, or how BC Hydro used Facebook to inspire British Columbians to conserve energy.
Don’t miss the opportunity to learn about this year’s most popular topic
–Register Now for our final luncheon of the season
ABOUT OUR SPEAKERS:
Darren Barefoot and Julie Szabo run Capulet Communications together. Capulet Communications specializes in web marketing and social media relations, largely for technology companies. They’re based in Vancouver, but spent most of 2007 working and living in Malta. They’re starting off 2008 in Morocco.
Julie has worked as a writer, marketer and publicist for all kinds of companies—from Vancouver’s largest live theatre to Ireland’s smallest start-ups. Her great passion—aside from writing—is travel and living abroad. In the last five years, she (and Capulet) have lived and worked on three continents. In the rest of her spare time, Julie writes a figure skating blog, and figure skates whenever she can find a spare sheet of ice.
Darren is a writer, marketer and technologist. He’s spent the last decade working for technology companies in Canada and Europe. He regularly speaks about marketing and Web 2.0, along with Julie he helped found Northern Voice, Canada’s social media conference. Darren maintains a personal blog at DarrenBarefoot.com.
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
