BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
Social Measurement — In the Age of Consumer Generated Media… Ignorance is Definitely NOT Bliss! *EVENT IS SOLD OUT
Speaker: Dave Bezahler, Vice President, Blast Radius
Tuesday, November 18th, 2008
11:30 a.m. to 2 p.m.
Four Seasons Hotel, Vancouver
Consumer Generated Media otherwise known as Social Media is a popular topic which will be explored in depth at this exciting, knowledge-building luncheon.
You can’t afford to miss out on this opportunity to learn about the latest social media trends.
Topics to be Discussed:
- Key Trends in Social Media including social networking sites, blogs, vlogs, video-sharing sites, forums, message boards and more!
- How to measure the impact of Consumer Generated Media on your organization’s sales and brand equity. Find out exactly what’s working and what’s not!
- The importance of leveraging Consumer Generated Media to improve Customer Insights, Demand Stimulation and promote Community Involvement!
Marketers and entrepreneurs will leave with a thorough understanding of the opportunities created by the current Social Media phenomenon and the ability to create an effective consumer engagement approach.
Consumer Generated Media Opportunities:
- Learn more about customer expectations and needs, so you know how to form the best marketing strategy.
- Find out what customers are saying about competing products, so your company can stay ahead of the pack.
- Stimulate conversations with influencers, so you can promote your product effectively.
- Monitor what is being said about your products and brand, so you can respond quickly to influential detractors.
- Engage, support and build relationships with customers, so you can track the success of marketing programs and media campaigns
Please note that the event is SOLD OUT!
ABOUT OUR SPEAKER
Dave Bezahler is Vice President, Client Innovation at Blast Radius, where he is responsible for managing accounts including Nintendo, Electronic Arts as well as other gaming and retail clients. He provides nurturing leading-edge, multi-channel solutions across Blast Radius’ cornerstone accounts, fostering knowledge-sharing throughout the organization.
From 2002 - 2005 Dave served as President of Dialogue Consulting, Inc., a consulting firm focused on new product/service development and marketing, process improvement and design, employee assessment, development and retention, and customer loyalty. From 1999 to 2001, Dave served as President of LawNavigator.com, an integrated legal intelligence, productivity and knowledge management system.
From 1995 through 1998, Dave served as Executive Vice President of COM.sortium, a leading developer of Web-based software applications that automate the human resources, sales and marketing, and document management functions for Fortune 1000 companies, including Lucent Technologies and Monster.com.
Prior to that, Dave spent six years practicing general corporate and real estate law at the firms of Hughes Hubbard & Reed in Los Angeles and Pinto, Gromet & Dubia in Irvine, California. Dave holds a B.A. from Emory University and a J.D. from New York University School of Law.
