BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
December 2008 Marketing Luncheon —
Do Well By Doing Good
Speaker: William Azaroff, Director, Online Banking & Engagement, Vancity
Thursday, December 11th, 2008
11:30 a.m. to 2 p.m.
Four Seasons Hotel, Vancouver
Increasing community engagement and leading on key social and environmental issues can improve your brand and your business. Trust and accountability are two key drivers of success, and are directly impacted by demonstrating a commitment to shared values.
- Good corporate citizenship increases transparency, accountability and trust
- Improves ability to leverage social media
- Creates a deeper connection with customers and prospects
ABOUT OUR SPEAKER
William Azaroff is the Director, Online Banking & Engagement at Vancity, Canada's largest credit union, where he pioneered ChangeEverything.ca, the groundbreaking change-themed online community. William builds on a decade of experience at digital agencies in Vancouver, Seattle and Los Angeles driving strategy, extending brands to the Web and building relationships for companies in several verticals, including Honda, Disney, Intuit Canada and the Government of BC. He blogs at azaroff.com/blog
Download PDF of Presentation
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
