BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
Email 2005: What to Do. What Not to Do.
Speaker: Steve Mossop, Ipsos-Reid
Thursday, March 10th, 2005
What kinds of commercial email are adult Canadians responding to these days? What kinds are they immediately deleting? Which types of web site do they like?
