BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
Making Progress Profitable: Using Green as a Lever to Higher ROI in Integrated Marketing
Speaker: Marc Stoiber
Thursday, January 29th, 2009
11:30 a.m. to 2 p.m.
Hyatt Vancouver
Consumers today are growing increasingly savvy about sustainability, and marketers have taken notice; a number of brands have successfully adopted the concept of ‘green’ but, as Marc will highlight, there’s always room for improvement.
You’ll leave this luncheon with an understanding of the five things you can do to build ROI with a green brand, including:
- Measure real green initiatives v. consumer perception of your brand’s green credibility.
- Make it simple, surprising, and sell-able.
- Learn from your fans – and involve them in your greening.
ABOUT OUR SPEAKER:
Marc is a member of the National Speakers Bureau with a reputation for wowing his audiences with innovative, informative, though-provoking and entertaining discussion on embracing sustainability.
He is an entrepreneur with a wealth of experience building brands. He has nearly two decades of global experience in every sector from packaged goods, quick serve, soft drinks and beverage alcohol to pharmaceuticals, automotive, transport, hotel, financial services and telecom.
Today, Marc leads Change – a company he launched in 2005 to brand innovative green products and services. Change is focused on helping corporations understand the green brand landscape, find a direction for their green brands, and communicate green brand benefits to consumers.
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
Sponsor: TBD
