BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
March Luncheon 2009 - The Young & Free story. Super-charging engagement through powerful challenge marketing
Speaker: Tim McAlpine - Chief Strategist, Currency Marketing
Thursday, March 5th, 2009
11:30 a.m. to 2 p.m.
Four Seasons Hotel, Vancouver
Generation Y is almost twice as big as Generation X. Could your business benefit from tapping into this market?
Don’t miss the opportunity to learn how the Young & Free Program is helping Canadian and US credit unions target Gen Y consumers. Apply these ideas to your business and you too will gain a competitive advantage.
“Kids these days.” Each new generation often baffles the ones before it. But if marketers and business owners don’t understand or pay attention to this new generation, it will cost them money… big time. Generation Y is 80 million strong with incredible purchasing power. With time and money to spend, this group has financial clout, but attracting them requires a non-traditional approach.
Sign up today and learn how Currency Marketing is helping Canadian and US credit unions successfully target Generation Y with:
- Integrated marketing
- Finding and hiring Gen Y spokespeople to represent youth-centered products
- Social computing programs centered around dedicated regional microsites
Tim McAlpine will explain the Web 2.0 lessons learned and why the Young & Free Program appeals to Gen Yers and how it’s driving them to become credit union members.
ABOUT OUR SPEAKER
Tim McAlpine has extensive experience in the credit union marketing and communications business. As chief strategist, visionary and team leader at Currency Marketing, Tim believes strongly in the power of social media. In fact, Currency is a pioneer in challenge marketing—a unique new form of integrated marketing that combines strong product branding with the power of social media to drive product sales and member growth.
Tim is a popular speaker on the credit union conference circuit. He has presented at numerous credit union and finance conferences throughout North America for many top organizations including Forrester Research and the Credit Union Executives Society. His writing has been published in numerous marketing publications.
Currency Marketing is located in Chilliwack, British Columbia, Canada and works exclusively with credit unions from all over North America.
Learn more at www.currencymarketing.ca.
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
Sponsor: TBD
