BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
April Luncheon 2009 - Refreshingly Honest Integrated Campaign Yields 1000% Growth
Speaker: David Walker, Saint Bernadine Mission Communications Inc.
Thursday, April 2nd, 2009
11:30 a.m. to 2 p.m.
Four Seasons Hotel, Vancouver
When operating in a highly mature and competitive market, how does a company use integrated marketing initiatives to increase sales growth?
David Walker, partner at Saint Bernadine Mission Communications, will reveal how their "refreshingly honest" campaign for Brewhouse beer led to sales growth over 1000% the industry average.
Don’t miss out on an opportunity to discuss how a communications program consisting of the right mix of branding, identity, promotions, traditional and online advertising helped Brewhouse beer achieve annual sales growth of 35% in an industry that averages only 3% per annum.
Sign up today to learn how to establish a distinct brand personality by leveraging multiple marketing mediums.
ABOUT OUR SPEAKER
David—a stereotypical Taurus—is a happy, relatively well-adjusted co-partner of the very bustling branding firm, Saint Bernadine Mission Communications.
Whether tackling the challenges of design or advertising, St. Bernadine prides itself on delivering inspired, relevant, and integrated single-minded solutions. This focus has resulted in work that’s been recognized by numerous industry awards such as the NuARs Awards, CICA Awards, Archive Magazine, Obie Awards, Lotus Awards, IABC Silver Leaf Awards, Premier Print Awards, MACU Awards, and ReBrand100.
But most importantly, it has been this focus that has resulted in work that has been recognized in their client’s bottom lines. Visit StBernadine.com for more information.
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
