BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
May Luncheon - Made with Real Fruit Goodness a Great Example of Organic Integration
Speaker: Aliya Kara, Account Director - Ken Therrien, Creative Director - Jason Snider, Media Strategist at DDB
Thursday, May 14th, 2009
11:30 a.m. to 2 p.m.
Four Seasons Hotel, Vancouver
How do you efficiently integrate a good idea across mediums without sacrificing consistency? How do you prevent your big idea from being limited by the constructs of traditional media? How does a BC-based company successfully build awareness across Canada?
Join us on Thursday, May 14th as DDB reveals how their new integrated model brought the notion “It’s only a good idea if it can be expressed in all mediums” to life.
Learn about how a holistic approach Sun-Rype’s Made with Real Fruit Goodness campaign lead to innovative packaging, web, print, TV, and outdoor executions—including the infamous Fruit Mirror.
Sign up today so you don’t miss this opportunity to learn how a holistic process can result in a successful, organically integrated campaign.
ABOUT OUR SPEAKERS
In 2008 DDB introduced a new integrated model that established a central hub of brand guardians to whom all disciplines reported in order to ensure that the Big Idea was integrated consistently across all mediums.
The Sun Rype team includes Creative Director Ken Therrien, Media Strategist Jason Snider and Account Director Aliya Kara. The input and expertise of Ken, Jason and Aliya was key to building a holistic strategy.
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
