BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
SOLD OUT! - Get the latest Ipsos Reid data—find out how to leverage social networks to influence your business!
Speaker: Steve Mossop, President of Ipsos Reid
Thursday, September 10th, 2009
11:30 a.m. to 2 p.m.
Four Seasons Hotel, Vancouver
More Canadians now have a profile on an online social network!
New data released by Ipsos Reid shows a dramatic increase in the number of online Canadians who have a profile on an online social network. In 18 months, the percentage with a profile has increased from 39% to 56%. We all understand that social networks are increasingly becoming the communications tool of the 21st century. There are opportunities, but how do marketers leverage this tool?
At this luncheon, find out:
- Why traditional media strategies don’t work anymore
- What online consumers are doing in the digital world
- How to successfully sell to the growing number of online Canadians
- Find out what strategies get the best results
Register Now!
Find out how to take advantage of social networks.
Join us on Thursday, September 10th, as Ipsos Reid President Steve Mossop reveals the secrets of social media. You’ll receive critical information from the most recent wave of The Canadian Inter@ctive Reid Report. This quarterly tracking report provides a detailed examination of who is on the Internet, why they are on it, and what they use it for.
Sign up today to get current information about online consumers. This is a rare opportunity to hear directly from the President of Ipsos Reid, Western Canada. Apply the latest strategies to your business and get the results you’re looking for.
ABOUT OUR SPEAKER
Steve is President of Market Research Canada West within Ipsos Reid. He has been in the research industry for 20 years and with Ipsos Reid since early 1995. Steve spearheads the efforts of our 60 client service staff in offices in Vancouver, Calgary, and Seattle including specialized practice areas of Lottery & Gaming, Energy, Retail, and Travel. He is responsible for marketing, client service, staffing and administration of a business unit with annual billings of $20M.
Steve is also responsible for Ipsos’ Custom Panel Business, a $10M practice area in 2009. This unit specializes in building custom, interactive online communities of client customers, employees and stakeholders for clients in multiple countries around the world. His team of 20+ panel managers and developers are responsible for the creation and development of Ipsos’ Interactive Forum software, which powers the panels. He is responsible for staffing, development, administration of this unit, along with worldwide sales and marketing.
Steve is a sought after speaker represented by the National Speaker’s Bureau and is the company’s frequent media spokesperson in the topic area of Internet trends. His accomplishments include growing Ipsos Reid’s Western practice above industry growth rates over the past six years, winning BCAMA’s 2001 Marketer of the Year Award for the company, and winning Business in Vancouver’s “Top 40 Under 40" award in 2006. Steve holds a Bachelor of Business Administration degree from Simon Fraser University with a concentration in Marketing. Steve has a family with four school-aged children, coaches basketball, and if there is a moment of spare time after that, enjoys hockey, golf, snowboarding and windsurfing.
Click here to download Steve's Social Marketing Article
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
Sponsor: Ipsos Reid
