BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
SOLD OUT! – Is social media marketing all hype? Part 2 presents practical & successful case studies.
Speaker: 4 panelists: Richard Sandor, Chris Breikss, Ryan Holmes & George Moen
Thursday, October 8th, 2009
11:30 a.m. to 2 p.m.
The Sutton Place Hotel, Vancouver
In September, Steve Mossop presented the latest statistics on Canadian online behaviour in Part 1 of our Social Media series.
Key points from his talk:
- Marketing budgets are still not aligned and companies must lobby for more online dollars
- He praised email marketing, as 65% of Canadians are still “willing” or “somewhat willing” to provide their email addresses
- A large percentage of Canadians are still opening unsolicited email. In fact, 53% of people open it out of curiosity.
- The challenges of social media campaigns… is it all hype?
Join us on Thursday, October 8th for Part 2 of our Social Media series. We have rounded up experienced executives, leaders in social media, to give you real life examples of their cutting-edge campaigns. Steve Mossop, President of Ipsos Reid, will be back to moderate this exciting event.
SOLD OUT!
Panelists include social media gurus:
- George Moen, President — Blenz Coffee
- Richard Sandor, Managing Director — DDB Vancouver
- Chris Breikss, President — 6 S Marketing
- Ryan Holmes, CEO — Invoke Media
Just because your company has a Facebook page or Twitter account, doesn’t translate into higher sales. In fact, like the guy at the party handing out business cards, most social media users are not receptive to corporate intrusion in their personal lives.
If your company wants to invest in social media, don’t miss this event!
At this luncheon, find out:
- What works and what doesn’t when it comes to social media marketing
- Practical tips from case studies
- Why online campaigns must be interactive and allow for feedback (i.e. user-generated content)
- How to be creative in this relatively new online landscape
Sign up today SOLD OUT! and bring your questions, as there will be an extended Q&A after the panelists present. Learn from those who have created successful social media marketing models.
George Moen, President of Blenz Coffee
George Moen is President of Blenz The Canadian Coffee Company Ltd. where he oversees the management of over 100 franchises in British Columbia, Japan, the Philippines, and the continued expansion of Blenz in Canada and in the international marketplace.
Graduate of UBC (Commerce) and has a varied career in senior management positions in Food Service, Franchise & Technology companies. Married with two successful children, George is also the Co-Founder of High Output Business Networking.
Richard Sandor, SVP Managing Director of DDB Canada
Richard runs DDB's Vancouver office. Since the launch just over two years, DDB's social media group, Radar DDB, has been the fastest growing operation area for DDB. Where and how social media works in the communications mix is something Richard and his team have been living and breathing each and every day.
Today, Radar DDB is 15 people strong and their clients include CTC, Sun Rype, VCC and BCLC to name a few. Throughout Richard's career in both North America and Europe, Richard has championed new and non-traditional media to better connect his clients to their target group.
Chris Breikss, President of 6S Marketing
Chris Breikss is widely recognized and regarded as being a man of ideas, innovation and boundless energy. He began utilizing the Internet as soon as it became possible to launch a website. Eleven years, and hundreds of websites later, Chris has not looked back. An entrepreneur at heart, Chris recognized a trend pointing to significant business potential in internet marketing and search engine optimization, and in 2000, 6S Marketing was born.
Chris is a sought after speaker in the industry and has lectured on Internet Marketing at various conferences and venues. He regularly attends conferences and professional development seminars across North America to educate and speak on Internet marketing, SEO and SEM, and social media marketing.
In 2008, Chris was awarded the prestigious distinction of one of Business in Vancouver’s Top 40 Under 40. This distinction recognizes Vancouver’s savvy entrepreneurs making waves in their respective industry and within their community.
Ryan Holmes, CEO of Invoke Media
As founder of Invoke, Ryan’s experience combines diverse management skills with solid industry and technical knowledge. Since 2000, Invoke has grown to a talented 26-person powerhouse focused on new media disciplines such as online advertising, viral campaigns and social application development. As CEO, Ryan has been active in all aspects of Invoke operations, focusing on strategy, business and product development and technical and social networking trends.
Ryan gained valuable experience in entrepreneurial and startup ventures, business management, and marketing as owner of a restaurant chain, a tourist adventure business, and online store with 3m+/year revenues.
Steve Mossop, President of Ipsos Reid
Steve is President of Market Research Canada West within Ipsos Reid. He has been in the research industry for 20 years and with Ipsos Reid since early 1995.
Steve spearheads the efforts of 60 client service staff in offices in Vancouver, Calgary, and Seattle including specialized practice areas of Lottery & Gaming, Energy, Retail, and Travel. He is responsible for marketing, client service, staffing and administration of a business unit with annual billings of $20M.
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
