BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
SOLD OUT! - LOTTO MAX – Million Dollar Marketing Ideas!
Speaker: Emily Ford, Brand Manager LOTTO MAX, BCLC and Charlene Nielson, Category Manager Lotto, BCLC
Thursday, December 3rd, 2009
11:30 AM - 2:00 PM
Four Seasons Hotel, Vancouver
SOLD OUT!
Join us on Thursday, December 3rd for the most popular event of the year!
Did you know? The national lotto category generates over $3 billion annually. At the next lunch and learn, Emily Ford, Brand Manager and Charlene Nielson, Category Manager Lotto from BCLC will outline the strategy behind the new game LOTTO MAX; the integrated marketing plan both in BC and nationally; and the results to date.
Emily and Charlene will share how BCLC executed the social media campaign, developed engaging contests, promotions and PR events, to reach their target market. If you’re a marketer, entrepreneur or business leader, don’t miss out on this key industry information.
The launch of Canada’s newest lottery game, LOTTO MAX was the largest and most complex in over 15 years within the Canadian lottery industry as it involved discontinuing Lotto Super 7 and launching a new national brand. Changing the landscape required:
- Due diligence
- Research
- Multiple product concepts
- Coordination of five regional lottery jurisdictions across Canada
SOLD OUT! because this December event is no ordinary lunch and learn. It’s a festive, fun way to start the holiday season. With prizes, décor and more, you will leave with lots of helpful, marketing information and holiday cheer.
ABOUT OUR SPEAKERS
Charlene Nielson, Category Manager Lotto, BCLC
Charlene, a Vancouver native, is the Category Manager responsible for the strategic development of the lotto category in BC including two national brands: Lotto 6/49 and the newest entry into the marketplace, LOTTO MAX. For over 18 years, Charlene has played an integral role within BCLC, successfully launching new brands within BCLC’s retail and hospitably channels, as well as managing national and international events and sponsorships. Her mandate includes operational responsibility and financial accountability for over $600 million in revenue. Most recently, she has represented BC as part of the national marketing committee responsible for the sales, marketing, forecasting and product management of the national lotto brands.
Emily Ford, Brand Manager LOTTO MAX, BCLC
Emily Ford is brand manager of the new national game LOTTO MAX, responsible for managing the discontinuation of Lotto Super 7 and launching LOTTO MAX to the BC market. With international experience gained from the UK, where she launched new brands with Emap Media Ltd. and Sainsbury’s Supermarkets Ltd., and re-launched mature brands with Blacks Leisure Group plc, she executed a strong launch campaign with innovative ideas and events.
She worked closely with the national marketing committee to plan the integrated launch campaign and develop national creative. Leading the national interactive strategy for LOTTO MAX and executing the social media campaign, along with developing engaging contests, promotions and PR events, BCLC used fresh thinking to reach their target market.
Gold Event Sponsor:
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
