BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
SOLD OUT! - VANOC – Managing the 2010 Winter Games Brand!
Speaker: Caley Denton, VP of Ticketing and Consumer Marketing, VANOC
Tuesday, January 19th, 2010
11:30 AM - 2:00 PM
Four Seasons Hotel, Vancouver
SOLD OUT!
Caley Denton, VP of Ticketing & Consumer Marketing for VANOC shares all on Tuesday, January 19th
VANOC is a billion dollar business—built to last 5-7 years. With the world focused on Vancouver, the challenges are huge and expectations are high. Don’t miss the marketing event of the year! Caley Denton will share the tactics and different channels used for:
- The comprehensive & unique VANOC marketing strategy
- Managing the Olympic brand
- Consumer Marketing—international & domestic perspective
PLUS, he will discuss results to date
The last four events SOLD OUT, so register early to secure your spot for an exclusive look at the extensive VANOC marketing strategy!
VANOC by the Numbers:
- 17 days of Olympic Games events
- 10 days of Paralympic Games events
- 5,500 Olympic Games athletes and officials (projected)
- 1,350 Paralympic Games athletes and officials (projected)
- 80+ countries participating in Olympic Winter Games
- 40+ countries participating in Paralympic Winter Games
- 10,000 media representatives
- 3 billion worldwide television viewers
- 75 million projected visits worldwide to vancouver2010.com
SOLD OUT! for the first event of the new year! Gain insight, learn marketing strategies and network with other industry professionals. Don’t miss your chance to get a head start on your new year’s resolution and boost your business!
ABOUT OUR SPEAKERS
Caley Denton, VP of Ticketing and Consumer Marketing, VANOC
Caley Denton, an avid sports lover, brings to VANOC more than 12 years experience in the sports marketing world. As Vice President, Ticketing and Consumer Marketing he leads the marketing, sales and distribution of tickets as well as merchandising and consumer products to all Olympic and Paralympic events.
Denton graduated from Simon Fraser University with a degree in Business Administration and a Major in Finance & Marketing. He demonstrated his skills early by winning the Queen’s University Annual Intercollegiate Business Competition in 1994 in the Business Policy division. Denton began his career working with Orca Bay Sports & Entertainment during the construction of GM Place in 1995. At this time, he worked on the successful sales drive to secure the Vancouver Grizzlies NBA Franchise. His determination and his strong sport marketing competencies led to other key positions within the organization.
At the time of his departure from Orca Bay in 2006, Denton was Vice-President, Customer Sales & Service where he managed Marketing & Creative Services, Ticket Sales and Service as well as Retail and Licensing. During his time with Orca Bay, the Vancouver Canucks went from having a season ticket base of 7,700 to a season ticket base of 17,000 with more than 140 consecutive sellouts and a waiting list of over 3,000 people. The team was also in the top 5 in NHL retail sales.
Very active in the community, Denton supports numerous charity organizations and is also involved in various sport organizations. 2005 was a busy year as he assisted with the World Junior Hockey Championship and was responsible for ticket sales for the 2005 Grey Cup where both events produced record breaking revenue and attendance.
In addition to his full time job, his family life and his involvement in the community, Denton shares his knowledge and passion for sports marketing as a part-time instructor at Capilano University.
In 2009, Caley was selected as one of Canada’s Top 40 Under 40TM from over 1,200 nominees. This prestigious national award program annually honors forty Canadians in the private, public and not-for-profit sectors under the age of 40 for their outstanding vision and leadership, innovation and achievement, impact, community involvement and strategy for growth.
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
Sponsor: Smart, Savvy + Associates Inc.
