BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
SOLD OUT! - Secrets to Successful Cross-Platform Marketing
Speaker: Heather White and Lori Joyce
Thursday, March 4th, 2010
11:30 AM - 2:00 PM
Four Seasons Hotel, Vancouver
SOLD OUT!
Recognized as two of BC’s top entrepreneurs, Cupcakes co-founders Heather White & Lori Joyce will share their recipe for success on March 4, 2010.
Cupcakes—started as a stylish Vancouver-based retail bakery specializing in whimsical cupcakes, cakes and other nostalgic baked goods in April 2002. Now, the business has expanded to include franchises and a TV documentary series. How did Heather & Lori develop and grow their signature brand so quickly?
- Discover the secret recipe to their successful branding & marketing ingenuity
- Learn about online and offline marketing strategies (including their social media and community initiatives)
- Get a sneak peek of their upcoming W-network docu-series
- Ask questions and apply some of these strategies to your business
Sign up today as all BCAIM events sell out quickly! Gain insight about the latest marketing strategies and best practices. Trade business cards and network with other industry professionals, while enjoying a delicious three-course lunch.
ABOUT OUR SPEAKERS
Heather White and Lori Joyce
Entrepreneurs and Cupcakes’ creators Heather White and Lori Joyce opened their first bakery in April 2002 on Denman Street in Vancouver BC’s West End and it remains their flagship location. The unique business marked with nostalgic trademark colours of icing pink, soft vanilla and rich chocolaty brown evokes childhood memories of sugary birthday parties.
Their first Cupcakes bakery thrived and they opened another location on West Broadway – Lori and Heather now have three corporate bakeries and three franchise bakeries across Vancouver’s Lower Mainland.
While they both share the drive and determination to succeed, Heather’s strengths can be seen in the attention to detail required to successfully brand and market the Cupcakes’ product lines, while Lori focuses her drive on the exciting opportunities created by their bold decision to franchise the Cupcakes brand that they have both worked so hard to create.
The company has four divisions: retail, corporate, weddings and wholesale, and employs 50 to 60 people depending on the season. Each location bakes their cupcakes from scratch daily and all of the baked goods are made from preservative-free, basic ingredients. They also offer delectable retro-styled and custom cakes and cupcakes for weddings, birthdays, special events… or just to indulge.
In 2009, Heather and Lori began production on the new documentary series about their hardworking yet hilarious behind-the-scenes lives at Cupcakes, full of the laughs, the excitement and the highs and lows of expanding a business. Vancouver-based Force Four Entertainment is producing the 13-episode documentary series slated to air on Corus Entertainment’s W Network in January 2010.
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
