BCAIM EVENTS
The British Columbia Association of Integrated Marketers (BCAIM) is the only association In British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We are the official chapter of the Canadian Marketing Association (CMA) In BC. As such, our members enjoy all the rights and privileges of belonging to a chapter of the CMA.
Our purpose is to promote ethical and effective direct marketing in British Columbia by providing our members with the education and networking support they need to succeed in the industry.
Keeping the Canadian energy alive – one cup at a time
Speaker: George Moen, President of Blenz Coffee
Thursday, June 3rd, 2010
11:30 AM - 2:00 PM
Four Seasons Hotel, Vancouver
Blenz Coffee’s innovative marketing strategies have helped the organization generate buzz both online and in the store. BCAIM presents Blenz President George Moen as he discusses how their re-branding and integrated marketing strategies are driving both sales and international franchising opportunities.
Blenz Coffee is British Columbia’s largest homegrown retailer of high quality roasted brew coffees and whole bean coffees. In 1992, Blenz opened its first store on Robson Street and have since expanded to over 85 stores worldwide founded with a philosophy to "develop customer loyalty and growth by providing an environment of quality, service and consistency through the development of people, products and attitude."
This Canadian coffee company has served the world with the finest beverages starting with coffee that should be Never Burnt, Never Bitter™ to their latest offering, The Blenz Coffee’s Protein Shake.
At this luncheon, George Moen, President of Blenz Coffee will let us in on the following:
- Refocusing their strategic objectives and commitment to the impact of their brand — including an exhaustive brand review to determine how their brand is being communicated to key stakeholders
- Marketing tactics being used to enhance their brand presence online and in store and to build growth in franchise opportunities nationally and internationally
- The launch of Blenz Protein Shakes and the use of new media to drive brand and product awareness
- The results — a look at how their initiatives are generating immediate returns
Sign up today as this is the last BCAIM event for the season and all BCAIM events sell out quickly! Gain insight about the latest marketing strategies and best practices. Trade business cards and network with other industry professionals, while enjoying a delicious three-course lunch.
Speaker Bio:
George Moen, President of Blenz Coffee
George Moen is President of Blenz The Canadian Coffee Company Ltd. where he oversees the management of over 100 franchises in British Columbia, Japan, and the Philippines, and the continued expansion of Blenz in Canada and in the international marketplace.
A BC native, George graduated from the University of British Columbia with a degree in Finance and Marketing. He describes himself as a “Serial Entrepreneur”. While still an undergraduate student at UBC, he co-founded the Sandwich Tree Restaurants Corp. Since then, his ventures have ranged from quick service restaurants to high-tech business management and software development.
NOTE: Seating is Strictly Limited. You MUST pre-register for this event. Registration must be pre-paid with a credit card. 48 hour cancellation notice required for refund
