Month: October 2022

Types of Advertising for My Product Campaign

The launch or consolidation of a product or service from the perspective of communication and marketing can be approached in multiple ways. It is very interesting that you know different types of advertising for your product campaign, and choose those that best suit your characteristics.

We approach typologies from different perspectives and they are mutually exclusive. For example, a campaign can be launch, for young people, linked to travel and medium investment.

So, what are the different types of advertising?

According to age typology

The age of the target audience you are targeting is a deciding factor. Depending on the age group, people are concentrated around different media or supports. Even in generalist media or without precise segmentation capacity such as outdoor media, you can choose those locations closest to places traveled by your audience.

Young spaces

Young people have a high use of social networks and internet browsing, but in addition, they do it almost exclusively from their mobile devices. Already in 2018 it was expected that 50% of the group of young people between 15 and 24 years old would consume between 90 and 100% of their network time from a mobile screen.

86% of young people own a smartphone, and it is used as the main device for instant messaging (81.7%), access to social networks (77.5%), music consumption (65.2%) and streaming videos (52.2%).

These data highlight the importance of designing a campaign adapted to mobile screen format, creating it from the mobile first philosophy, and adapting the content to small sizes.

Invest in spaces where young people are concentrated. You can combine digital investment with the inclusion of offline advertising as long as it is a real place of transit or visibility for the public of this age range.

Midlife spaces

Ages between 30 and 55 encompass a wider variety of media consumption. According to the same report by Sociedad Digital, 91.7% of users of all ages use mobile devices to connect to the network. These data make digital advertising and online content especially relevant, and it is advisable to include them in any media plan.

There is a high percentage of this range that also makes use of traditional media such as radio, written press or television. This type of support allows us through tools such asEGMorOJDto segment and refine our audience in the search.

Senior spaces

Increasingly, seniors are incorporating mobile devices and internet browsing into their daily lives. However, these users have a greater predilection for traditional media such as radio, television or the written press.


Campaigns that are worked on at the international level are those that cross borders. It is very likely that with a very high number of target countries, you will need to adapt the campaign into several languages.

For the creation of an international campaign in social networks you can venture autonomously, however, for the programming of online ads, press, television, etc. we recommend that you go to dissemination specialists to maximize the effect of your investment.


Character campaigns must take into account the particularities of certain communities or areas. For example, if you program a national campaign in traditional media, where an important part of your audience is concentrated in the Canary Islands, you should keep in mind the time jump between the archipelago and the peninsula.

According to themes

Knowing your audience is a fundamental part of achieving success with your product. It is very interesting and effective to work around specific topics linked to your brand. If you are a vitamin supplement you can consider appearing in supports linked to “healthy” or “sports” themes.

The same happens with children’s products or linked to early childhood, you can insert advertising linked to the theme “parenting” or “baby”.

The application of advertising according to theme can be extrapolated to any type of product or service, from travel to computing.

Type of Advertising; Depending on the product life cycle

The state of the life cycle of your product is fundamental in the development of the type of advertising content for your brand. Next we will see how each stage requires certain specifications and others allow for broader licenses.


In the phase of presentation or introduction of the product in the market it is necessary that your advertising has a more informative character, especially in those cases in which the product has new applications or utilities for the user. The content about the characteristics and benefits of the product can and should prevail in this first stage.

This does not mean that you have to do without creativity, on the contrary, you should offer a “more rigid” content in a surprising and attractive way.

Growth and maturity

We have joined these two stages because they allow a lighter, more emotional communication and connecting with the public from emotions and not from rationality.

This stage allows for less restrictive creative development.


If your product is decreasing, accurate and accurate advertising can maximize the effect of your sales before the product becomes obsolete.

Verdict; Types of Advertising

Depending on the budget to be invested, we can distinguish between low, medium and high investment campaigns; The different type of advertising in the amounts to be invested restrict the effect of advertising and the geographical scope to be covered. The ideal in any advertising campaign is to approach communication from various media or supports, and if the budget is excessively low, you will have to restrict the choice and determine realistic objectives.

If you have already had an idea of how apply the different types of advertising for your product, contact an agency or studio that will help you launch it.

What is Google Ads and What are its Benefits?

Understanding what Google Ads is will allow you to get the most out of this digital advertising tool.

It could be defined as Google’s ad platform. This tool allows you to create paid ads to appear in the most used search engine in the world.

Type of advertising campaigns that can be developed from Google Ads:

  • Search campaigns: Their most common format is text ads and they are placed on the results pages linked to specific searches. Being related to specific terms, they usually yield good conversion results.
  • Display campaigns: These are ads whose most common format is the image. They are displayed in environments outside Google, on third-party websites or applications that your target audience visits.
  • Video campaigns: these are made up of video ads whose length ranges between 6 and 15 seconds, and are shown before or during YouTube content.

These are the most common typologies. However, there are other types of campaigns considered advanced such as app campaigns, to give visibility to your application and get downloads.

Among the benefits of Google Ads is its ability to accompany you in the creation of campaigns with various objectives. You can create ad groups oriented to the sale, others to the generation of traffic to your website or even options to give notoriety to your brand.

That the tool is able to understand your objective, will help you during the configuration of the campaign to achieve maximum performance.

It is not the same to look for traffic than conversion and will not require the same effort, nor the same investment.

Another of the most significant sales of Google Ads is that it allows a very advanced segmentation of potential customers. You can determine age range, where your ad is shown (from a radius around your store to a region or country).

In addition, this tool applies artificial intelligence to your Google campaign. That is, it accumulates the information received about whether the audience reaches the landing page, which are the most searched keywords and with which they interact the most, etc. It will accumulate metrics and behaviors and turn it into insights to help you further optimize your investment. In this way, the cost per click will be significantly reduced while the results grow.

Google Ads is part of Google’s tools for businesses and organizations, so it works very well by integrating with other complementary solutions such as Analytics or Tag Manager. That is, using combinations of Google tools you will obtain valuable and coordinated information. Heat maps of visits to your website or your landing pages, information on how pay-per-click works, metrics on objectives achieved or KPI’s, etc.

With this content we have tried to explain what Google Ads is and how it works. Our recommendation in the launch of your first campaign is that you have a professional profile with extensive experience in advertising investments, in this way you can nourish yourself with their knowledge and see first-hand how an appropriate strategy is built.

Remember that not all products or services have the same response in digital investments, and it is necessary to know how to make changes and adjustments when the results are not as expected.

The Keys to Improving Your Brand Positioning

If your brand positioning worries you, it is not necessary to remind you that more than 80% of people who make a thoughtful purchase make inquiries on the internet.

Appearing in a good position in the main online search engines has a direct impact on the volume of business opportunities that your brand will have.

How to Improve Your Brand Positioning

Therefore, we bring you a synthesis of the keys that will help you improve your online brand positioning:

  • Use a suitable domain
  • Work on keywords
  • Work on long-tail keywords
  • Create interesting content
  • Optimize your website
  • Establish links that benefit you

Use a suitable domain

Maybe you haven’t stopped to think about the domain you use today. The domains .com respond to a global positioning, but if your market is Spanish it is more interesting that you work with the .es as your main domain.

Include a keyword in your domain, so it will be easier to position linked to this word. For example, if you have a tourism experience agency you can include terms such as travel, tourism or similar.

Work on keywords

Perform an analysis of frequent searches linked to your product or service to try to position with the main keywords. Make a realistic selection, choose main keywords with a high volume of searches but with a moderate difficulty.

Tools like Semrush will help you establish the list of keywords to attack and the volume of text needed to achieve results.

If your sales are local, regional, or spatially delimited in some way, think about including those locations in your main keywords. It is common for them to be less competitive keywords than the more general ones.

Work on long-tail keywords

It also attacks long-tail keywords, they will have fewer searches but you can more easily access the top positions or even position 0. The more first positions and positions 0 you reach, the more Google will reward you, and therefore, the easier it will be for you to access first positions in main keywords.

Long-tail keywords are ideal for generating content on a blog, with a more explanatory character.

Create interesting content

Create content that is interesting to your target audience. Approach content from the perspective of your potential customers’ needs, motivations, and concerns.

Talking about your product is important, but you will only be able to capture the attention of your audience if you deal with topics that are relevant to them.

Focus on the topics demanded by the public. Maintaining a less egocentric perspective will make you establish relationships of trust with your potential customers, responding just to what they need.

Optimize your website to improve your brand positioning

Your website is a technological tool that requires maintenance. Optimize it to perform at its best. It is important that the loading speed is reduced, that the texts are indexed by search engines such as Google, that the web map is well worked, that the URLs are clean and linked to the keywords, that the images are optimized for digital visualization …

A website with good health facilitates a good positioning in search engines.

To these recommendations add that you have the security certificate activated, that the data obtained in the forms are concentrated in a database, etc.

In addition, it is important that your website is connected to tools that offer metrics of visits, conversions, session times, etc. The control will help you know if your website is working properly.

Technical and organic optimization is another way to improve your digital positioning.

Establish links that benefit your brand positioning

That other pages with a good positioning create links to your page has a positive impact on your domain authority and your visualization in search engines.

These links that point to your domain from other quality websites are called backlinks, and the more you get for your website, the better.

Put into practice these keys to improve your brand positioning on the internet, remember that the results require time to see. Well, search engines need to index the modified content.